There may be fewer watches exchanged in Hong Kong during this year's holiday season.
据公关公司罗德公关(Ruder Finn Asia)和市场调查公司益普索(Ipsos)联合发布的一份关于中国奢侈品市场的报告显示,超过一半(52%)的香港市民计划在未来几个月减少在购买手表上的支出,计划减少葡萄酒、服饰、鞋和化妆品等其他奢侈品消费的人也有一定比例(尽管比例不及手表)。
According to a report on China's luxury market, conducted by public-relations firm Ruder Finn and polling company Ipsos China, more than half of Hong Kong residents (52%) plan to spend less on watches in the coming months, and to a lesser degree other luxury goods like wine, apparel, shoes and cosmetics.
That's in contrast with some survey data, released earlier this summer as part of the same report, from their mainland-Chinese counterparts. More than 40% said they'd spend more on wine, shoes and cosmetics, though they too indicated pullbacks in watches and jewelry.
The report surveyed 2,017 consumers in June in Greater China (of which around 300 were in Hong Kong, Ruder Finn said) who had purchased luxury items in the past 12 months. The average annual household income among Hong Kong respondents was 550,000 Hong Kong dollars (US$71,000) while those who were surveyed in China's largest cities earned 180,000 yuan (US$28,400).
Another finding: Hong Kongers indulge as a means of self-reward, while mainland-Chinese buyers looked for items to 'reflect taste and build confidence.' Mainland consumers were also more likely to buy luxury items as gifts, though given the government's recent crackdowns on the practice, that could also change.